Your search and display ads are very important—but there’s another aspect of paid advertising that many people neglect: the landing page. It’s important to remember that once you capture the interest of a lead, they still need to go to your landing page before they convert. If it’s slow or unattractive, you may lose a lot of potential customers.
The designers and content writers at our AdWords management company have a great deal of experience in creating landing pages that are designed to increase conversions. And to make sure that we get the best possible outcome, we use A/B testing to find the best possible headlines, copy, and more.